Formats that suit TikTok ads
- •Talking-head testimonial — a creator speaking straight to camera
- •Problem and solution — a quick setup, then your product
- •Demo — showing the product working
- •Reaction or taste test — genuine first reactions
- •List video — '3 reasons I switched'
Brief for testing
Ask for one core video with several different first-3-second hooks and a clear call to action. Ask for clean footage without on-screen text so you can add your own.
Make it look native
Vertical 9:16, natural light, phone-shot, real voice. It should look like a post, not an ad.
More on video ads
See our UGC video ads page, or Post a free deal on UGCSea.