1. Decide what you need
Pick one goal and one format: a TikTok ad, an Instagram Reel, product photos or a review video. Fewer, clearer asks get better results.
2. Write a short brief
Include your product, who it's for, the key message, the length and format (usually 9:16 vertical), any must-say lines, and your deadline. Mention whether the creator should visit your location.
3. Set the budget
Offer cash, free product or both. See our creator rate guide for typical ranges.
4. Review applicants
Look at portfolios, not follower counts. A creator whose sample videos match your style is the best signal. Message them with questions before accepting.
5. Approve, then pay
The creator delivers, you review and request changes if needed, then approve. Once you pay, you can use the content on your site, social accounts and ads.
The whole setup takes about 15 minutes. Post a free deal on UGCSea.