Typical UGC creator rates
Rates vary by experience and what you ask for. The ranges we share with Seattle creators are:
- •Free product only — common for new creators building a portfolio
- •$50–$100 per video — a single short-form video from a newer creator
- •$150–$300 per video — experienced creators with a proven portfolio
- •$500+ — top creators with brand results to show
These are guide ranges, not fixed prices. On UGCSea you set the budget and creators choose whether to apply.
What makes a video cost more
- •More deliverables — several hooks, extra photos or raw footage
- •Paid ad usage — content made to run as ads
- •On-site shoots — travel to your location
- •Fast deadlines or scripted talking-head videos
How to set your first budget
Start with one small deal. Pick one clear deliverable, such as a 30-second vertical video, and offer a budget in the range above. If you get few applications, raise it or add free product.
When you pay through UGCSea, a 15% platform fee is added on the Free plan (10% on Business). Posting is always free. Post a free deal on UGCSea.