UGC vs Influencer Marketing
What's the difference between UGC and influencer marketing?
With UGC, you pay creators to make photos and videos that you own and post on your own accounts and ads. With influencer marketing, you pay for a post on the influencer's account and reach their followers. UGC is usually cheaper and reusable; influencers bring an audience. Many Seattle businesses use both.
Side by side
| UGC | Influencers | |
|---|---|---|
| Who owns the content | You do — use it anywhere | Usually lives on the influencer's account |
| Where it's posted | Your website, social and ads | The influencer's feed |
| What you pay for | The content itself | Reach to their followers |
| Follower count needed | None | Matters a lot |
| Reuse in ads | Yes | Only with extra usage rights |
| Control | You approve before paying | Shared with the influencer |
Questions and answers
Is UGC cheaper than influencer marketing?
Usually, because you pay for content rather than audience size. On UGCSea you set the budget per deal.
Can I use both?
Yes. Use influencers for reach and UGC for a steady supply of content you own.
Post your first deal free
No subscription, no contract. You set the budget.